Name: Eric Gershman
Title: Adjunct Faculty
Education: M.F.A. in Theatre Management, Yale School of Drama
M.B.A., Yale School of Management
B.F.A. in Theatre Technical Production, Emerson College
E-mail: gershmane@winthrop.edu
Area(s): Arts administration
Eric Gershman is a senior consultant at AEA Consulting, a cultural and creative industries advisory firm where his focus areas include long-range strategic planning, industry insight, global research, and organizational learning and development. He joined AEA from Disney Theatrical Group where he was Manager of Strategy and Business Development, advising the organization on its commercial live entertainment businesses worldwide.
Prior to Disney, Eric served as Senior Advisor at Lincoln Center for the Performing Arts, where he provided internal consulting and facilitated special projects for the President and executive team of the world's largest performing arts center. Earlier in his career, Eric held a number of technical production and operations positions with Blue Man Group, the Broadway tour of Annie, and Cirque du Soleil, the latter of which included three new shows in Asia, Europe, and North America.
Eric holds a Bachelor of Fine Arts degree in theater technical production from Emerson College, an M.B.A. from the Yale School of Management, and an M.F.A. in theater management from the Yale School of Drama, the latter of which awarded him the George C. White Prize in Theater Management. He is the author of multiple business case studies in arts management and is a member of the ROI Community of Global Innovators.
ARTA 620: Marketing the Arts (online)
