Brand History

1992

  • Winthrop officially transitions from "college" to "university" status
     
  • Adopts clock tower logo with custom "Winthrop" wordmark and Eagle Head athletic logo

2008

  • "WU" mark incorporated into visual identity as supplemental mark to main institutional logo

2015

  • Winthrop Plan developed
  • Decision made to begin university-wide rebranding initiative

2016

  • Work on the rebranding begins

2018

  • New logo unveiling to campus community

2019