The following guidelines and best practices aim to help Winthrop University social media users make best use of social media platforms representing their respective division(s), department(s), school(s), etc. The guidelines apply to material that Winthrop communications offices and related units publish on Winthrop-hosted websites and related social media sites.
Any questions about these guidelines should be directed to Nicole Chisari, social media manager, at chisarin@winthrop.edu.
Winthrop University encourages the use of social media to help deliver our messages effectively to a variety of audiences. To achieve this, each department or university unit should have a plan for maintaining its chosen social media platform(s) on an infinite, sustainable basis.
All institutional pages should have a full-time person (preferably not solely student workers or graduate assistants) designated as the administrator for social media. Accounts should be connected with an official Winthrop University email address. Departments and units should consider their messages, audiences, and goals when designing social media sites, as well as a strategy for keeping information on these sites up-to-date.
